The Planner CEO Collective

Andrew Roby Seated Jerris Madison

A 1-Day Business Intensive for Event & Wedding Planners

You know how to plan events.
Now it’s time to run your planning business like a CEO.

 

What Is The Planner CEO Collective?

The Planner CEO Collective is a 1-Day, in‑person business intensive for event planners and wedding planners who already run (or are actively building) their own planning business and are ready to grow with intention.

This is not a design or production masterclass.

This program focuses exclusively on the business side of event and wedding planning—the systems, strategy, and structure required to operate as a confident business owner.

 

Who This Business Intensive Is For

This intensive is designed for planners who:

  • Have been in the industry 1–7 years
  • Own or are preparing to own their own planning business
  • Are booking clients but feel disorganized or stretched thin
  • You’re underpricing or attracting misaligned clients
  • Your systems are scattered or nonexistent
  • Are interested in long‑term growth, with or without a team
The Planner CEO Collective was created for planners who are ready to stop operating in survival mode and start building a business that is organized, profitable, and sustainable.

What this Masterclass Doesn’t Do

This is not a design class, a styled‑shoot workshop, or a lesson on how to execute an event day. The Planner CEO Collective is a business‑focused intensive designed specifically for event and wedding planners who want to strengthen the foundation behind their work. Instead of focusing on creative production, this program centers on how to run a planning business with clarity and intention—covering sales, marketing, pricing, systems, client experience, and long‑term growth so your business can support you, not exhaust you.

 

style-shoot-workshop-attendees-andrew-roby-events-3What You Will Learn

Over one full day, we’ll focus on what actually supports sustainable growth for event and wedding planning businesses, including:

  • How to structure and price your planning services profitably
  • How to book ideal, respectful, and aligned clients
  • How to create a clear and confident sales process
  • How to market your planning business without burnout
  • How to build internal systems, workflows, and SOPs
  • How to use a CRM effectively to manage your clients
  • How to scale intentionally—solo or with a team

This is practical, implementation‑focused business education designed for real planners running real businesses.

How The Cohort Works: June 13, 2026

  • Full‑day in‑person intensive (6–7 hours)
  • Small group setting (10–20 planners)
  • Strategic instruction with guided discussion
  • Real‑world business frameworks and examples
  • Templates, tools, and resources to implement immediately
  • Built‑in opportunities for peer connection and networking

📍 Serving planners in DC, Maryland, and Virginia

Investment

Early Bird (first 5 participants): $649

Standard Investment: $849

*DC Event Location will be provided to those invited to enroll*

Why The Planner CEO Collective

Most event and wedding planners never receive education on how to run a business.

The Planner CEO Collective exists to change that.

This intensive helps planners move from reactive decision‑making and overwork into clarity, confidence, and sustainable growth—so the business works for you, not the other way around.

FAQ

 

Is this a design or styling workshop?
No. This intensive focuses on the business of event and wedding planning, not design or execution.

Who is this for?
Event and wedding planners 1–3 years in business who are running or building their own planning business.

Is this only for wedding planners?
No. Event planners and wedding planners are both welcome.

Is this really just one day?
Yes. This is a full‑day, in‑person business intensive designed to deliver clarity and direction in one focused experience.

Will there be a community or ongoing support?
No. This is a standalone intensive with live discussion and networking built into the day.

How many planners will attend?
Attendance is limited to 10–20 planners.

Where is this held?
In person for planners in DC, Maryland, and Virginia.

How do I enroll?
Start with a short Program Fit Check. Invitations are sent to aligned applicants.

What is the refund policy?
All sales are final. Please ensure you can attend before enrolling. Users can transfer enrollment.